Brown Aesthetic Clothes: Brown adds something that no other colour will

Brown outfits didn’t really have a big moment in fashion, except maybe in the 90s.

What shorts are in fashion: 70s style shorts inspo

The 70s aesthetic in fashion has been back in style for some time now, and 70s-style shorts have been no exception. This summer, hot pants with vibrant and bold patterns...

Alt Girls: Who they are and what is their aesthetic?

The alt girl aesthetic is one of the vague aesthetics that has a lot overlap with styles from goth or emo to aesthetics like grandmacore. There’s also some of the...

Indie Aesthetics & Moods

A Splash of 1930s Hollywood: Try The Loose Ginger Waves

They don’t call it “the golden age of Hollywood” for nothing!

Early Spring Gloom: Moody Floral Manicure Inspo

Hero nail art by @thepolishedbotanist

70s Aesthetic Guide: The Roots Of The Witchy Vibe

The 70s fashion aesthetic was a reflection of the tumultuous social and political undercurrents that characterized the decade. With its earthy colors, ethnic patterns and devil-may-care baggy silhouettes, 70s style...

Indie Designer Profiles

Xiao Li (Knit High Fashion from London)

Xiao Li is studied at the Royal College of Art. The world took notice when she presented a beautiful collection in 2013. She made garments in which she combined knitting...

Flossy by Freddy

Flossy by Freddy is an indie designer label created by the YouTube influencer Freddy Cousin-Brown. Her designs are a modern twist on the romantic cottagecore aesthetic. Each piece is intended...

Karla Deras (The Line by K, Los Angeles)

Karla Deras Chambers is a womenswear designer and former blogger at Karla’s Closet.

More in the blog

Indie Beauty

Digital

The Iconic Vaporwave Beach Art: Why Does The Internet Love It?

As the light of the setting sun shines down onto the pink sands of the beach and the surf washes away the neon-lit footprints in the sand; the vaporwave aesthetic...

Dark & Mysterious: Black Roses on Wallpapers for Desktop and iPhone

Black roses have always been associated with dark feelings and enigmatic beauty. These flowers are not a naturally occurring variety, however, their existence has been subject to folklore and myths...

Lifestyle

Best Cuddly Pets That Are Not Cats or Dogs

We’ve all heard it: cats and dogs are the quintessential pets. But if you’re looking for something a bit more… well, cuddly, you need not limit yourself to the standard...

The Best Pets For Small Studio Apartments (That Are Low Maintenance)

I know it does not come off as heartfelt as it perhaps should, we’re talking about our pet friends here after all. But I think it’s important to keep realistic....

Self

Interior Vibes

An Indie Upgrade - Living Lavishly without Excess: Japandi Decor Inspo

We’re here to spill the tea (or should we say, matcha?) on the ultimate upgrade that will have you living a life of luxury without drowning in excess. This is...

Flowers for Coquettes: How Fresh Blooms Can Transform Your Living Space

Adding fresh flowers to your living space is like bringing a touch of nature indoors.

Unleash Your Creativity: DIY Pattern Drawings for Interior Decor

Picture a home adorned with beautiful patterned art that speaks of your unique style and personality. Now imagine the feeling of pride and satisfaction knowing that you created those pattern...